• SEO (Search Engine Optimization): Site optimization to improve positions in search engines.
• SMM (Social Media Marketing): Creating and managing social media campaigns (Facebook, Instagram, LinkedIn, TikTok, etc.).
• PPC (Contextual advertising): Paid advertising on Google Ads, Facebook Ads, etc. platforms.
Complexity
Innovativeness
Branding and strategy
• Brand development: Creation of brand identity (logos, colors, fonts, style).
• Brand positioning: Market analysis and determination of unique selling proposition (USP).
• Strategy development: Long-term and short-term strategies for promoting products or services.
Uniqueness
Creativity
Content marketing
• Content creation: Development of text, graphic and video content for websites, blogs, social networks and other platforms.
• Content strategy: Planning and implementation of a content strategy to attract the target audience.
Value
Relevance
Development of websites and landing pages
• Design and development of sites: Creation of functional and attractive websites optimized for SEO.
• UX/UI design: Optimizing user experience to increase conversion.
Functionality
Aesthetics
Analytics and research
• Market and competitor analysis: Market research to identify opportunities and competitors.
• Google Analytics and other analytics tools: Tracking the effectiveness of marketing campaigns and web traffic.
• Optimization of campaigns: Analysis of data to improve the effectiveness of campaigns.
Precision
Depth
PR and public relations
• Working with the media: Organization of press releases, events and cooperation with the mass media.
Informativeness
Topicality
Reputational marketing
• Management of the company's image on the Internet and work with reviews.
Credulity
Auditability
Influencer marketing
• Collaborations with bloggers and influencers: Work with thought leaders to promote products or services.
